Follow the Path to Purposeful Digital Growth

Services we offer

  • Strategic guidance to develop CRM and Marketing Automation programs that engage patients and empower internal teams

  • Provide strategic guidance and thought leadership to design and develop CRM and marketing automation programs. This includes facilitating vendor selection, bridging IT and marketing teams, conducting journey mapping exercises, and conceptualizing targeted patient engagement strategies. I also train internal teams to think critically about CRM workflows and provide frameworks for sustainable program execution, supported by tailored training programs and lessons.

  • A customized CRM and marketing automation program that enhances patient engagement, strengthens communication, and empowers internal teams with the knowledge and tools to drive seamless implementation and long-term success.

  • Comprehensive programs to enhance online visibility and build trust

  • I provide strategic guidance and thought leadership to develop comprehensive listings and reputation management programs tailored to your organization’s needs. This includes crafting workflows, aligning efforts across service lines, brand, patient experience, and IT, and facilitating cross-functional collaboration to establish sustainable processes. I also guide vendor selection (e.g., RFPs) and equip internal teams with the training and frameworks needed to manage listings accuracy and reputation workflows effectively.

  • A robust, scalable listings and reputation management program that enhances your online presence, improves patient trust, and bridges gaps between marketing, patient experience, and IT for seamless implementation and long-term success.

  • End-to-end strategies that align all digital channels for impactful campaigns

  • I provide strategic consultation to develop and implement comprehensive digital channel orchestration programs that encompass the full spectrum of digital marketing. This includes aligning strategies across SEO, SEM, paid and organic social, programmatic, display, native advertising, content syndication, and audience targeting. I work to connect each channel’s efforts into an integrated plan that aligns with audience behaviors and the broader patient journey. By designing workflows, mapping customer journeys, and creating integrated marketing plans, I ensure campaigns deliver relevance and consistency at every touchpoint. I also guide cross-functional collaboration between teams and provide training to equip organizations with the frameworks needed for sustainable success.

  • A fully integrated digital marketing program that optimizes the entire channel mix to maximize engagement, improve ROI, and enhance the patient journey. By aligning messaging, targeting, and workflows across all digital channels, organizations can deliver impactful, cohesive campaigns that resonate with audiences and achieve sustainable growth..

  • Connect content and social efforts to educate, engage, and position your organization as a thought leader across channels.

  • I develop a cohesive and integrated content strategy that aligns your organization’s objectives across all channels, ensuring consistency and maximum impact. This includes assessing your current technology, team structure, and workflows to identify gaps and opportunities. If new tools or platforms are required, I guide organizations through the RFP process to ensure the right solutions are selected. I focus on uniting content creators, aligning editorial strategies, and leveraging social channels to educate the public, engage experts, and position your organization as a thought leader on timely topics.

  • A unified content and social strategy that optimizes technology, aligns teams, and streamlines processes for greater efficiency and impact. With clear workflows and actionable frameworks, your organization can deliver relevant, timely, and authoritative content that drives engagement, enhances trust, and strengthens your brand’s presence.

  • Expert interim support for strategic leadership and team development.

  • I provide fractional leadership as a CMO or Director of Digital Marketing for organizations seeking expert guidance without the need for a full-time hire. My role includes overseeing multiple marketing initiatives, crafting high-level strategies, and coaching internal teams to ensure alignment and effectiveness. I act as a strategic advisor and interim leader, helping organizations navigate change, scale capabilities, or fill leadership gaps.

  • A strategic, results-driven marketing leadership solution that delivers continuity, clear direction, and measurable impact. Organizations benefit from high-level expertise to advance initiatives, develop teams, and achieve their marketing objectives without the long-term commitment of a full-time role.

  • Unified search strategies that maximize visibility and align paid and organic efforts

  • I provide strategic guidance and thought leadership to create unified search programs that seamlessly integrate paid and organic strategies. My approach includes aligning keyword targeting, search intent, and content strategies to ensure a relevant and impactful patient journey. I help organizations analyze performance across paid and organic channels, identifying opportunities to optimize spend—such as shifting budgets away from terms with strong organic performance while maximizing impact in competitive areas. Through training and consultation, I empower teams to sustain and scale their integrated search efforts effectively.

  • A cohesive, data-driven search strategy that maximizes visibility, aligns search and content for patient relevance, optimizes budget allocation by prioritizing the most impactful channels, and enhances the patient journey—delivering measurable results while fostering stronger collaboration across paid and organic efforts.

Company ethos

I specialize in helping integrated health systems, healthcare organizations, and health and wellness practices build essential digital marketing capabilities that drive growth, sustainability, and engagement. With over 20 years of experience in digital marketing, including 12 years working within renowned integrated health systems, I bring a deep understanding of the unique challenges and opportunities in the healthcare space.

My approach focuses on creating scalable, results-driven programs tailored to your organization's needs while empowering internal teams with the tools, processes, and knowledge to manage these programs independently and successfully.

Learn more about what others say about my leadership and expertise here.

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